A picture is worth a thousand words; a video is worth a million.
Capturing and holding people's attention is more challenging than ever. That’s where Explainer Video Production Services come into play. Whether you’re a small business looking to connect with customers or a large brand launching a new product, an explainer video can be your secret weapon. So, what exactly are explainer videos, and how can they benefit your business? Let’s jump into and explore their potential!
Imagine trying to explain a complex idea to someone in 60 seconds. Sounds tough, right? Explainer videos do just that but they make it fun and engaging. These are short, snappy videos designed to break down tricky concepts into simple, easy-to-digest chunks. Think of them as the modern-day elevator pitch, only way cooler.
From motion graphics and whiteboard animations to live-action clips, there’s a wide range of styles to suit every brand. But the real magic lies in storytelling. A great explainer video doesn’t just tell people what you do; it shows them why it matters.
For example: Think about Dropbox, the file storage service. Their explainer video uses simple images and everyday situations to show how easy it is to store and share files online. It starts with a person who is frustrated with emailing large files. Then, it shows how they can use Dropbox to easily access and share their files from anywhere. This video not only explains what Dropbox is but also shows why it is helpful, making it relatable to viewers.
Ever noticed how much easier it is to watch a video than read a wall of text? That’s because videos are more engaging and they activate both the visual and auditory parts of your brain. With Explainer Video Production Services, you can hook viewers in and keep them watching.
Got a product or service that’s a little hard to explain? No worries! Explainer videos can break down even the trickiest ideas into bite-sized visuals and simple language.
Here’s a wild stat for you: landing pages with videos can boost conversions by up to 80%. Yup, you read that right. People are more likely to take action after watching a video—whether it’s signing up, buying, or just learning more.
Search engines love videos. Adding an explainer video to your site can help you rank higher on Google and keep visitors on your page longer. Plus, embedding videos on YouTube (the second-largest search engine) can drive more traffic to your website.
If you’ve never made an explainer video before, the process might sound intimidating. But with the right team, like Cineix (more on them later), it's easy. Here’s how it usually works
This is where the game starts. The production team will get to know your business, audience, and goals. They’ll ask questions like:
A killer script is the backbone of any great explainer video. It needs to be clear, concise, and packed with personality. Don’t be afraid to inject some humour or quirky language, especially if you’re targeting Gen Z or Millennials.
Once the script is locked in, it’s time to visualise it. A storyboard maps out each scene, showing how the video will flow.
Depending on the style of your video, this is where the visuals happen. Animation teams will create custom graphics, while live-action videos might involve actors, sets, and props.
The voiceover is what ties it all together. It needs to be clear, relatable, and in sync with your brand’s vibe. Add some background music and sound effects, and boom—your video is ready to shine.
Once everything’s polished, you’ll get the final product in the format you need. From there, it’s all about sharing it with the world!
Perfect for tech startups, SaaS products, or anything a little abstract. These videos use motion graphics to simplify complex ideas.
These have a more hand-drawn, DIY feel. Great for educational content or training videos.
Want to put a face to your brand? Live-action videos are ideal for creating a personal connection with your audience.
These take animation to the next level, offering a polished and professional look. Ideal for industries like healthcare or engineering.
Let’s look at a few real-world scenarios:
You’ve got an amazing new product, but nobody knows about it. An explainer video can generate buzz and excitement, showing off its features and benefits.
Struggling to convert website visitors into customers? An explainer video can highlight your value proposition in a way that text can’t.
Got a new software system or process? Use an explainer video to train your team quickly and effectively.
You’re an Aussie startup selling eco-friendly water bottles. You know your product is awesome, but your website’s traffic isn’t converting. Now, picture this:
Wouldn’t that make a difference?
Conversion Rates with and Without Explainer Videos
|
Format |
Average Conversion Rate |
|
With Video |
|
|
Without Video |
55% |
Videos are immersive. They build trust and answer questions faster than text or images.
If you’re looking for a team that gets it, check out Cineix. These legends specialise in creating custom explainer videos that actually work. Whether you need an animated clip or a live-action masterpiece, they’ve got you covered.
Got a story to tell? Work with Cineix to turn it into a great video! Get in touch with Cineix today!
Explainer videos aren’t just a trend—they’re a powerful tool that can transform your business. With the right Explainer Video Production Services, you can:
So, what are you waiting for? Let’s get started on your explainer video today. And remember, when it comes to turning ideas into action, Cineix is the name to trust.
Head over to cineix.com and let the storytelling begin!