If you are looking to effectively communicate your message to your target audience, then utilizing corporate video production is the best approach. A great corporate video is an invaluable asset that creates brand awareness and can leave a long-lasting impact on your audience.
We know that word of mouth and written copy never go out of style but the human brain processes visuals 60,000 times faster than text form.
So, it is important for you to communicate your message, increase your brand presence and connect with your audience no matter who they are. Today's blog will guide you on understanding corporate video production, and why corporate video matters. Let’s get started!
Corporate video production is the process of creating high-quality videos for businesses to deliver their specific brand messages to their potential customers.
A corporate video project is created for different purposes such as to promote a product or service, share success stories or showcase the company culture. The main goal of the corporate video production process is to capture the customer's attention and effectively deliver the brand’s message in a visually engaging mode.
The way we use the internet is always changing. Social media networks are now replacing search engines and about 90% of the global web traffic accounts for short-form videos. Video appeals to every person from employees and CEOs to marketers and consumers. Many well-known brands use corporate videos as a strategic tool to:
Making corporate video content always pays off virality, engagement and effective brand enhancement. So use corporate videos to effectively communicate, build trust and make your brand seen and known.
To understand corporate videos better you have to start by finding and learning about different types of corporate videos and their various purposes.
A corporate origin story shows the story of how a company came into existence. It can include all the information about the company’s founder, his/her motivations for creating the company and the early successes or challenges they faced.
Companies produce the origin story to build their brand identity and create a purpose of shared history among employees. Origin story videos are an option that anyone can’t choose as many companies don’t have a unique or interesting story. But if you have an amazing origin story then don’t hesitate to share.
In a customer testimonial video, a customer shares their experience of using a product or service authentically and genuinely. If you want your customer testimonial video to work its magic, then it is important that you showcase it naturally. If the viewer finds the video is scripted, then the viewer’s trust in the message is likely to go away.
The main purpose of a testimonial video is to address potential customer problems or pain points and show their enthusiasm for how the product of the company solves their problems. These videos offer unique perspectives and most of the time perform better when the customer is naturally charismatic.
A video advertisement aims to promote a product or service. The duration can be anywhere from 15 seconds to a 2-minute-long video.
Video advertisements are a well-known mode of promotional videos. We always see them constantly across different media platforms from cable TV and YouTube to social media. Many times viral videos have launched companies and top ads have dramatically boosted the sales.
Training videos serve as the instructional content that is designed to teach a particular skill or procedure. These videos can be utilized to train current employees on new tools or teach onboard new staff about products or procedures.
For example, these videos can help the company with the introduction of new software applications within the organization. In addition to that, creating training videos that impart safety protocols or the sale process is also beneficial.
Cineix is a premier video production company in the USA, we have focused on a results-oriented strategy that is aimed at reaching your objectives whether that’s generating leads, increasing sales or boosting awareness.
When it comes to corporate video production we are not just about creating videos for information, we build connections. We enable you to speak to your audience's challenges, aspirations, and values, and make sure your message hits the mark.
Not only do we provide corporate video production services we also offer other video production services such as wedding videos, commercial videos and so on.